give to each other 110%, we reap the love and affection everyday, all the time.
Believe it or not, we actually use this angle when training our dog, Ripley. It's positive reinforcement- praising the things our pup does right and re-directing the things she does wrong helps her understand the rules of the house. Maybe it's a bit crass to compare dog-training and spouse-conditioning, but the idea is similar.
I know that I am much more motivated to do something for my husband when I am recognized and appreciated for it- even something as small as grabbing a glass of water for him before going to bed. When your husband feels comfortable and welcome at home he's more likely to listen to the things you ask him to do.